Draper Value

In order to cater for a complete client span, Draper bought out the "Draper Value" range designed specifically to give the less wealthy market the same quality product but for a more affordable price.

People might say, "Surely that is impossible to do?" but the draper team took the functionality of the tool and placed it around a cheaper production. This generally meant designing cheaper packaging, applying cheaper branding and manufacturing the draper value products in bulk.

Mass producing them ensured delivery costs, machine set up costs and other such costs were kept to a minimum.

All these factors meant that they could dramatically drop the price and let there customers reap the benefits of the "Draper value" idea.